Be Eligible to Win 2 Tickets to Israel & Have EL AL Donate to HU When Booking with the EL AL Canada Office
WIN - WIN!!
BE ELIGIBLE TO WIN 2 TICKETS TO ISRAEL WHEN BOOKING YOUR FLIGHT DIRECTLY WITH EL AL CANADA BY DECEMBER 31, 2012 (MUST USE CFHU PROMO CODE) - DETAILS BELOW
1-Click here to register for your free membership to Matmid Frequent Flyer Club using Code: AOW24483828. (In order to waive the $25 charge you must use this promo code)
2-Then book your flight with EL AL Canada office (416-967 4222 x700) using CFHU Promo Code: LY-CFHU-2012. Book by Dec. 31, 2012 to be eligble to win 2 tickets to Israel.
FLY AND GIVE BACK - For each flight booked to Israel directly through the EL AL office with your Matmid card number a donation will be made to the Hebrew University of Jerusalem.
EL AL Airlines and the Canadian Friends of the Hebrew University of Jerusalem are joining forces for a unique philanthropic initiative. Within the framework of the program, about ten thousand Canadians who are already donors to the Hebrew University via the Canadian Friends organization will get free membership to EL AL’s Frequent Flyer Club, Matmid. Each time they book a flight on the Canada-Israeli flight route, EL AL will make a donation to the Hebrew University. The donations will be made through the Canadian Friends of Hebrew University organization, directed specifically towards medical research at the university’s Institute for Medical Research Israel-Canada (IMRIC).
In addition to the financial contributions to the university, EL AL will allocate 5% of the “Frequent Flyer Club” points of all members from this Canadian group to the “GlobaLY Club,” which funds flights for young Jews from abroad to come to Israel and also flights for lone soldiers, serving in the IDF without their families being in Israel, to visit home or have their families visit them. Funds from the “Globally Club” are also used to fulfill the wishes of children who have deadly illnesses and hope to fly while they are still alive. Frequent flyer points donations will be made quarterly at EL AL’s expense.
The Canadian Friends of the Hebrew University is promoting this partnership with EL AL to strengthen donor’s commitment to Israel and the Hebrew University and to encourage new individuals to develop a connection to Israel while offering a philanthropic incentive to the university. To EL AL’s benefit, the program expands their pool of Frequent Flyer Club members and raises money for the Hebrew University by way of the Canadian Friends organization with each flight of a Canadian donor. This is the largest organized partnership, and the first of its kind, with an airline frequent flyer program.
Nathan Lindenberg, president of the Canadian Friends of The Hebrew University, said, “The Hebrew University and EL AL are both important national symbols and we are delighted to have founded a partnership that will promote both institutions together. I hope that this project will lead to many other innovations and partnerships between Jewish organizations and Israeli institutions, both governmental and commercial.”